CHAPTER 0
Some brands begin with certainty.
This one didn’t.
Bad Product was built through second guesses, setbacks, restarts, and the decision to create anyway.
Chapter 0 represents the moment everything starts again.
This isn’t simply our first hat.
It’s the first page of a story we’re finally committed to writing.
Every future chapter traces back here.
The Hat
Designed to be worn every day—not collected on a shelf.
- Premium distressed cotton construction
- Structured low-profile dad hat fit
- Signature embroidered BP monogram
- Adjustable metal buckle closure
- One size fits most
- Made for daily wear
Minimal.
Intentional.
Built to age with you.
