Bad Product is recognizing that human connection, experiences and relationships are deeper than just what they may appear from the outside. It is when we look past our similarities, we are able to identify diversity and build true like-minded connections that can bring authentic positive value, change and experience to our lives! Our apparel highlights many shared human thoughts, beliefs, experiences important to us that you can proudly wear and form deeper connections before automatic judgement can invade!
Our names are Ant & Matt and we are the founders of Bad Product LLC. Started in 2016 as two seniors in High School we were inseparable best friends, but it wasn’t always this way. Years prior we had a strong dislike for one another primarily rooted in evident differences, friend groups & lifestyle factors. It wasn’t until Matt moved homes and became within walking distance of Ant that we began to become friendly. The true spark occurred when we began to realize despite our obvious differences that kept us apart, we had parallel values (Optimism, Personal Development, Mental Health, Empathy), beliefs (Spirituality, Universal Intelligence) issues (Financial, Mental Illness) and goals. While subconscious at the time, this is what drew us together and kept us such close friends and now business partners for so many years, and more to come despite initial years of assumed judgements.
Junior & Senior year of HS we were, in simplest terms obnoxiously good friends. By that we mean we truly valued and appreciated having one another in our lives, and didn’t really care about what others had to say about it. Not partaking in normal HS shenanigans (partying, etc.) we simply found the joy in doing things that we valued. (Photoshoots, exercising, walks, etc.) There were MANY points others’ gave us the side eye because we were so different from the rest and un-phased by it. However the longer we didn’t care and did what made us happy, the more individuals began to gravitate towards us.
Over the years, not only within the brand, but within life we have helped one another grow and blossom into the individuals we are today. If not for releasing judgement and embracing connection, we would likely not have unlocked our fullest potential for a much longer time frame.